New York photo zone

Request: Create an interactive photo booth that connects the brand’s identity with the city of New York and the individual participant.

Solution: We designed an immersive photo zone—a room completely isolated from external light—where advanced projector technology cast the iconic New York cityscape directly onto the participant. The operator captured a photo, and through a custom application, the brand’s logo was seamlessly integrated into the image. Participants received a branded photo featuring the New York skyline, which they could easily download using a QR code.

Key Features:

Immersive Experience: The room is fully darkened to enhance the projection of New York’s landscape, creating a powerful connection between the participant and the city.

Branded Content: A special application was used to overlay the brand’s logo on the photos, ensuring consistent branding.

Seamless Sharing: Participants could instantly download their personalized New York-themed photo via a QR code, making it easy to share on social media.